RETAIL PITFALL
Here is an example of the “retail side of the business.” We recently spoke with a municipal bond investor who had her $2 million bond portfolio at a brokerage firm. We instructed her to ask her financial advisor to get a bid on her portfolio but not sell her entire muni bond portfolio. The answer from the head trader at the brokerage firm was a $1.9 million bid for her bonds. Where did the $100k go? This is the “retail side of the business.” The fixed income departments at brokerage houses are a very profitable source of income for their wealth management firms. These departments are Profitable from YOUR MONEY!
This is the same as your new/used car losing 5-10% of its value the moment you drive out of the lot. Our firm was founded to be the antithesis of this “retail side of the business” and to educate American Investors on the “professional side of the business.”